Companies are often very aware of the need to give their brand name and products a personality and they may spend millions conveying this to the consumers. Usually they also try to give their company a personality, more accurately called a business philosophy, but most often they don’t share this important part of their business with investors. They should, and Party Gaming shows how to use the annual report to do it.

Party Gaming, the Gibraltar based online gaming company, is famed in IR circles for its creative, amusing and informative annual reports. The 2009 annual report (available as a PDF or in html) is no exception.

(On the annual report wesbite, click on the icons on the upper left to change the display format)

Made up of easy, energetic language and amusing illustrations, the report leaves the impression of a company that’s well managed and serious about its business but above all based on fun and a love of their business. The feel of the report makes you feel like you know what their everyday operations are like, what it must feel like to work for them, and the spirit with which they approach challenges and the future of their business It’s the kind of report you might expect, but sadly don’t get, from companies with similar philosophies like Google Inc.

Visit Party Gaming’s annual report website

Tagged: annual report, HTML, website